Welcome Guest! Create an Account login email: password: remember me: BASKETBALL Latest News News Archive Schedule/Results Multi-Media Recruiting FOOTBALL Latest News News Archive Schedule/Results Multi-Media Recruiting MESSAGE BOARD Message Home - Ohio Basketball - Ohio Basketball Recruiting - The O Zone - Ohio Football - Ohio Football Recruiting - Ohio Volleyball - Ohio Baseball - Ohio Olympic Sports... - General OU Discussion... - Website Feedback... - Posting Policy Edit My Profile Private Messages Logout CHAT LINKS site searchcontact usabout usadvertise with ushelp Message Board BobcatAttack.com Message Board General Ohio University Discussion/Alumni Events Topic:  Ohio Updating Logo Topic:  Ohio Updating Logo Author Message BobcatBurner General User Member Since: 4/12/2025 Post Count: 94 Status: Offline     Ohio Updating Logo    Posted: 1/25/2026 7:25:57 PM  Ohio is updating their logo. It appears OU is going to use the arch Ohio as the logo for the entire university. Smart. However, it looks the university communications and marketing team has taken over. They have tweaked the Ohio logo. This small change is going to cost the athletic department 7 figures to replace. Seems like a terrible waste of money. Why not just use the old version or completely rebrand? Hopefully the new athletic director was made aware. Begins at page 150 of the board of trustees agenda from this month. https://catmailohio.sharepoint.com/sites/UCM-OhioWebsite/... Back to Top SBH General User Member Since: 12/20/2004 Post Count: 4,561 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 7:45:12 AM  Can't access the file. Back to Top BobcatBurner General User Member Since: 4/12/2025 Post Count: 94 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 10:54:41 AM  SBH wrote: Can't access the file. https://www.ohio.edu/trustees/meetings-archive It’s found on this page. Back to Top Alan Swank General User Member Since: 12/11/2004 Location: Athens, OH Post Count: 7,344 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 10:57:57 AM  BobcatBurner wrote: SBH wrote: Can't access the file. https://www.ohio.edu/trustees/meetings-archive It’s found on this page. Under other considerations from the report, this ought to get OCF's blood boiling: • Exploring the possible introduction of an “OU” mark • Currently, we do not have a trademarked “OU,” although we allow various use of “OU” on merchandise. This creates inconsistency in brand presentation. • Interlocking version of OU currently trademarked by University of Oklahoma. • Retaining the Paw as an alumni affinity mark. • Retaining the Forever OHIO badge. • Updates coming for some secondary marks such as OHIO Online and Ohio University Foundation. https://catmailohio.sharepoint.com/sites/UCM-OhioWebsite/... Last Edited: 1/26/2026 10:58:34 AM by Alan Swank Back to Top Alan Swank General User Member Since: 12/11/2004 Location: Athens, OH Post Count: 7,344 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 10:59:01 AM  BobcatBurner wrote: SBH wrote: Can't access the file. https://www.ohio.edu/trustees/meetings-archive It’s found on this page. This takes you right to it. https://catmailohio.sharepoint.com/sites/UCM-OhioWebsite/... Back to Top OhioCatFan General User Member Since: 12/20/2004 Location: Athens, OH Post Count: 15,366 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 11:11:18 AM  Alan Swank wrote: BobcatBurner wrote: SBH wrote: Can't access the file. https://www.ohio.edu/trustees/meetings-archive It’s found on this page. Under other considerations from the report, this ought to get OCF's blood boiling: • Exploring the possible introduction of an “OU” mark • Currently, we do not have a trademarked “OU,” although we allow various use of “OU” on merchandise. This creates inconsistency in brand presentation. • Interlocking version of OU currently trademarked by University of Oklahoma. • Retaining the Paw as an alumni affinity mark. • Retaining the Forever OHIO badge. • Updates coming for some secondary marks such as OHIO Online and Ohio University Foundation. The OU thing will be tricky, because UO is dyslexic, as are nearly half the schools in their former conference. And, as long as the Arched OHIO is the primary logo I can live with limited uses of the generic high-schoolish Paw for the age-cohort that still likes it. No blood boiling here. I'm very happy with the decision on the Arched OHIO. Long overdue. The only BLSS Certified Hypocrite on BA "It is better to be an optimist and be proven a fool than to be a pessimist and be proven right." Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org Back to Top Alan Swank General User Member Since: 12/11/2004 Location: Athens, OH Post Count: 7,344 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 11:28:57 AM  OhioCatFan wrote: Alan Swank wrote: BobcatBurner wrote: SBH wrote: Can't access the file. https://www.ohio.edu/trustees/meetings-archive It’s found on this page. Under other considerations from the report, this ought to get OCF's blood boiling: • Exploring the possible introduction of an “OU” mark • Currently, we do not have a trademarked “OU,” although we allow various use of “OU” on merchandise. This creates inconsistency in brand presentation. • Interlocking version of OU currently trademarked by University of Oklahoma. • Retaining the Paw as an alumni affinity mark. • Retaining the Forever OHIO badge. • Updates coming for some secondary marks such as OHIO Online and Ohio University Foundation. The OU thing will be tricky, because UO is dyslexic, as are nearly half the schools in their former conference. And, as long as the Arched OHIO is the primary logo I can live with limited uses of the generic high-schoolish Paw for the age-cohort that still likes it. No blood boiling here. I'm very happy with the decision on the Arched OHIO. Long overdue. According to the report graphics, we already have the arched Ohio. All this does is increase the kerning. Back to Top BobcatBurner General User Member Since: 4/12/2025 Post Count: 94 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 4:44:00 PM  Alan Swank wrote: OhioCatFan wrote: Alan Swank wrote: BobcatBurner wrote: SBH wrote: Can't access the file. https://www.ohio.edu/trustees/meetings-archive It’s found on this page. Under other considerations from the report, this ought to get OCF's blood boiling: • Exploring the possible introduction of an “OU” mark • Currently, we do not have a trademarked “OU,” although we allow various use of “OU” on merchandise. This creates inconsistency in brand presentation. • Interlocking version of OU currently trademarked by University of Oklahoma. • Retaining the Paw as an alumni affinity mark. • Retaining the Forever OHIO badge. • Updates coming for some secondary marks such as OHIO Online and Ohio University Foundation. The OU thing will be tricky, because UO is dyslexic, as are nearly half the schools in their former conference. And, as long as the Arched OHIO is the primary logo I can live with limited uses of the generic high-schoolish Paw for the age-cohort that still likes it. No blood boiling here. I'm very happy with the decision on the Arched OHIO. Long overdue. According to the report graphics, we already have the arched Ohio. All this does is increase the kerning. Correct — why not just keep the current arch Ohio? It’s fine. I’d argue it’s good. Back to Top OhioCatFan General User Member Since: 12/20/2004 Location: Athens, OH Post Count: 15,366 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 5:17:59 PM  Yes, but the big difference is that as I read it Arch OHIO is going to be the primary university logo for the whole university, not just athletics. It appears that the AttackCat will also be relegated to secondary status. For instance, I suspect that they will stop using this one: https://www.ohio.edu / The only BLSS Certified Hypocrite on BA "It is better to be an optimist and be proven a fool than to be a pessimist and be proven right." Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org Back to Top Alan Swank General User Member Since: 12/11/2004 Location: Athens, OH Post Count: 7,344 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 5:31:35 PM  OhioCatFan wrote: Yes, but the big difference is that as I read it Arch OHIO is going to be the primary university logo for the whole university, not just athletics. It appears that the AttackCat will also be relegated to secondary status. For instance, I suspect that they will stop using this one: https://www.ohio.edu / To Burner's point, why not just use the current arch OHIO for the university? To the casual eye, there is very little difference in the two unless you lay them side by side. Back to Top OhioCatFan General User Member Since: 12/20/2004 Location: Athens, OH Post Count: 15,366 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 6:11:54 PM  Alan Swank wrote: OhioCatFan wrote: Yes, but the big difference is that as I read it Arch OHIO is going to be the primary university logo for the whole university, not just athletics. It appears that the AttackCat will also be relegated to secondary status. For instance, I suspect that they will stop using this one: https://www.ohio.edu / To Burner's point, why not just use the current arch OHIO for the university? To the casual eye, there is very little difference in the two unless you lay them side by side. I agree with that. Don't know why they wanted to change it. I do know, because I once supervised two very good graphic artists, that sometimes they want to make changes just for the sake of change, or to satsify some rather esoteric principles of design philosophy only appreciated by other designers. Last Edited: 1/26/2026 6:14:29 PM by OhioCatFan The only BLSS Certified Hypocrite on BA "It is better to be an optimist and be proven a fool than to be a pessimist and be proven right." Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org Back to Top Pete Chouteau General User Member Since: 11/17/2004 Location: You Can't See Me Post Count: 1,681 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 6:51:04 PM  I guess. It's been forever. I don't think we suffer by having two logos and mixing these graphic styles isn't exactly pleasing to the eye. But... Did they match the arch height on this new logo to the profile of the Convo from ground level? Looks close. Major props if it's not accidental. May have perfected the athletic logo with that. Major pans to the height of the bar across the H above the cat. Way too high. Giving "if the cat looks ill" vibes. Back to Top Alan Swank General User Member Since: 12/11/2004 Location: Athens, OH Post Count: 7,344 Status: Offline     RE: Ohio Updating Logo    Posted: 1/26/2026 7:24:18 PM  Pete Chouteau wrote: I guess. It's been forever. I don't think we suffer by having two logos and mixing these graphic styles isn't exactly pleasing to the eye. But... Did they match the arch height on this new logo to the profile of the Convo from ground level? Looks close. Major props if it's not accidental. May have perfected the athletic logo with that. Major pans to the height of the bar across the H above the cat. Way too high. Giving "if the cat looks ill" vibes. Agreed. The cross of the H should be half way between the top of the letters and the top of the cat head. Back to Top Showing Replies:   1 - 13  of 13 Posts Jump to Page:   1 View Other 'General Ohio University Discussion/Alumni Events' Topics                                                                                                                                                                                                                                                                               WHO'S ONLINE There are 650 Active Visitors on BobcatAttack.com 650 Guests 0 Registered Users There are no other users looking at this page.

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